New study assesses the impact of exposure to e-cigarette ads on young adults

Exposure to e-cigarette advertisements may enhance curiosity and usage among young adults, according to a study. Promotional expenditures for e-cigarettes across all media channels have rapidly increased since 2010. Since e-cigarettes are not subject to the same regulations as cigarette and smokeless tobacco products, e-cigarette manufacturers have been able to advertise their products via television, radio, and sponsorship of sporting and entertainment events.